We're just over 3 months out from Bovine 4.0, which means it's officially time to start having those "Am I actually ready for this?" conversations with yourself in the mirror.
If you're reading this and thinking "I'll register next week," we've got news for you: next week has a funny way of turning into next month, which has an even funnier way of turning into "Why is everything sold out?"
Firestone-Walker is about to order this year's commemorative Herd Finisher glasses. They're always pretty MOOvelous, so hurry on up and tell us you're joining the fun. All the cool cows are doing it.
You don't wanna pull a "Hey, Bro, can ya," right? You know the one–frantically messaging us in October asking if we have any last-minute spots while we're busy stuffing rider bags and questioning our life choices.
Register here before you forget again →
We've been busy little bovines plotting your October suffering... er, adventure. Our updated routes are officially live, and they're ready to humble your Strava segments.
Big Bovine: 88 miles, 10,000' of climbingWe've added a bit more asphalt to this year's Big Bovine, so we can share the stunning descents and views on Chimney Rock Rd. Because sometimes you need to remind yourself why you started drinking coffee. Big Bovine Strava Route →
Feisty Bovine: 70.6 miles, 6,800' of climbing
All the character-building suffering, but with time left over for whatevs. Feisty Bovine Strava Route →
Happy Bovine: 45 miles, 4,000' of climbing
The "I want to have fun AND walk normally on Sunday" option. Happy Bovine Strava Route →
What about Ride With GPS files, Bryoncé? What about those! Well, Lisa Hunt, we'll have those ready just as soon as the county has blessed our shenanigans.
How's that training plan going? If you're anything like us, it started strong in January, hit a wall in February, and is currently being held together by good intentions and the occasional guilt ride.
No judgment here–we've all been there. But maybe, just maybe, now might be a good time to dust off that bike and remind your legs what pedaling feels like. October has a way of arriving whether you're ready or not.
Still riding solo? Consider bringing your friends along for the adventure. Not only is it more fun to suffer together, but you'll also save money with our group discounts:
Plus, having witnesses to your gravel heroics is always a good idea.
October 23-25, 2025
Paso Robles & Atascadero, CA
Thursday: Pre-ride (get your bearings, meet your fellow sufferers)
Friday: Pre-ride + Packet Pick-up (more riding, more anxiety building)
Saturday: The main event + post-ride recovery party
We're stoked that Kevin and his RideIt team will be joining us once again. He's the introverted guy with a huge heart who kindly cleans and lubes our dusty bikes. We couldn't do it without Kevin and other partners like him who show up to create a MOOmerable weekend.
Don't know Ride It Slick and Ride It Clean products? Check them out here: scctech.bike
Three months might seem like a lot of time, but ask anyone who's ever tried to get in shape for a cycling event – it's not. But don't worry, we believe in you. Mostly.
Still reading? Good. Now go register.
Release The Bovine,
Bryoncé and The Monkeys
P.S. Yes, we know some of you are already planning your costumes. We see you, and we appreciate you.
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